Ian-Watson.com

 I wanted to get the idea of, "Why wouldn't you give blood? It makes no sense not to. We should live in a world where donation is the norm."

 Again, fairly sraight forward but the point of adverts is to sell product- not win awards and that's something that writers who have never been salesmen seem to forget.

 this was all about pushing the selling points for a dry ski slope that hadn't been pushed before and it's a case of- "Well I know you're probably not gong skiing AND it's expensive compared to a an hour's bowling but IF YOU WERE the it's suddenly a very cheap way to practice"